This research assesses the feasibility of establishing a Hooters franchise restaurant in Tiajuana, Baja California, Mexico. The findings of this research are presented in discussions related to restaurant thought and characteristics, marketplace assessment, and feasibility recommendation.
Restaurant Idea and Characteristics
The concept and characteristics of Hooters franchise restaurants are described within the contexts of (1) food type, (2) food prices, and (3) restaurant ambience. Additionally, the physical facility prototype for Hooters franchise restaurants is described.
The food sort to be offered during the proposed restaurant is from the variety of traditional American foods to a lot more exotic meals available in modern-day American society, all prepared using a predominantly American South style, as Hooters of The us was founded inside the American South and continues to become based in that area (Hayes, 1991, pp. 3-4). Inside the realm of traditional American foods and the much more exotic foods accessible in modern day American society, the offerings at Hooters franchise restaurants number within the informal for the formal.
Appetizers and extras variety from Southern cheese and chips to specialty dishes derived from Mexican and Thai recipes, and from French fries to more well being conscious alternatives. Salad offerings include this kind of stables as Caesar and chef salads, as well as an oriental chicken salad.
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