Traditional Media vs. New Media Essay examples - 2605 Words

In the current age of technological advances, it seems that old media is facing competition from ever expanding new forms of media. Traditional media often referred to as old media, consists of broadcast/cable television, radio, newspapers, magazines and the majority of print publications. The earliest form of old media was a Newspaper that have been around for centuries, straining off as written newsletter, and ultimately progressing into an official true publication. â€Å"The first true newspaper in English was the London Gazette of 1666† (Anon 2010) this was only the beginning for what developed into an everyday habit of purchasing printed newspapers and articles. During this period of time, newspapers were the only form of medium that†¦show more content†¦The rise of social networking such as Facebook or Twitters gave individuals new opportunities for people to share their ideas and information. Websites such as YouTube and online TV streaming such as iPlayer or 4 on Demand had played a leading role in creating an environment where each individual can have a freedom of choosing what they want to view. Consequently the Internet can described as an â€Å"open source, free posting, decentralized broadcasting, serendipitous interaction, purpose oriented communication, and shared creation that find their expression on the Internet.† (Castells 2001: 200) Websites have a great meaning of interaction due to its nearly infinite possibilities of expressing personal creativity. It is also important to say that online environment has a unique approach towards the consumer, which is centered on a specific and customizable content, providing a â€Å"much more individualized experience than the ‘one-to-many’ structure of traditional mass media.† (Curran and Morley 2006: 280) Throughout recent years web has secured its place in society, strengthening its position and revealing its advantages over traditional processes of production and distribution. In the current climate of economic pressures, Internet offers an alternative that is considered to be inexpensive when compared to the traditional distribution of music, magazines or newspapers where physical resources are a fundamental part of the production process. Lowering costs alsoShow MoreRelatedTraditional Media vs. New Media3106 Words   |  13 PagesMan Behind the Curtain Words do not stand in place of things, but instead of things. How can one talk about media in the world where media seems to be a shared dream (hallucination if you like), specter with divergent forms, common denominator with apparently little consensus among people of what it could even mean. Therefore, questions regarding the nature of medium, and consequently new media should not be sought exclusively in contemporary culture. Throughout this paper I will lay out two anecdotesRead MoreCURRENT EVENTS ANALYSIS: TRADITIONAL MEDIA MARKETING VS. SOCIAL MEDIA MARKETING1270 Words   |  6 PagesANALYSIS: TRADITIONAL MEDIA MARKETING VS. SOCIAL MEDIA MARKETING With every passing second, we get more connected. The use of social networks is at an all time high among consumers and businesses alike. Facebook boasts 900 million users; YouTube gets 4 billion views per day, and Twitter reports that 1 billion tweets are sent per week. 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Women were referred to as â€Å"girls† or â€Å"women†Read MoreMass Society Theory Essay627 Words   |  3 Pagesconsistent with Marx’s â€Å"alienated masses† Scholars blamed the media for the rise of fascism History of Mass Society Theory During the 1920’s, Hearst and Pulitzer changed their ways and became serious about reporting the news The American Society of Newspaper Editors formed and pledged to tell the truth about the news The ethical standards of the industry soared In the 1950’s, the introduction of television brought with it a whole new set of issues Television led to cable television, satelliteRead MorePrintted Newspaper vs. Online Newspapers1118 Words   |  5 PagesOnline newspapers vs. print newspapers In an early morning of a winter day with cold wind and snow breeze blowing out, hardly any people are waiting to put a quarter into an old automated newsstand to get there newspapers at a corner near the Union Station in downtown of St. Louis city. Hardly to find young people in that crowded but aged people are likely to prefer the traditional newspapers than the new type which is online. In contrast, most of young people who tend to spend most of their lifetimeRead MoreSocial Media Marketing Methods For Customer Acquisition Essay1145 Words   |  5 Pagesuse social media marketing methods in conjunction with the traditional marketing methods for customer acquisition. I have noticed that many marketing professionals seem to use Facebook, Twitter, Instagram, and other social media outlets more than the traditional newspaper, radio and television advertising. I will explore whether the use of the new social media marketing methods is more cost effective and if it should be used as a stand alone method or in conjunction with the traditional marketing