Assessing and developing marketing skills of marketing personnel of an organization.

1. Executive Summary We have carried out a seek to assessing and ontogenesis merchandise skills of marketing personnel of an organization. Five companies were selected by us for these purposes which ar facing heavy competition in the market. Those companies are, Sri Lanka telecommunication Ltd., Hemsons International (Pvt) Ltd, Uniwalkers Ltd, Reprographics (Pvt) Ltd. & angstrom unit; Sala Entreprises. As a first activity lively questionnaires which include almost tout ensemble essential skills expected from marketing personnel and then met the managing director, headland of marketing or general manager depend on the hierarchy of the companies which were selected by us, who are in charge for the summation marketing group of these organizations and request them to rank the questionnaires depend on the important of the skills for the performances of their marketing executives. We question the 40% of the marketing heads by face to face hearing & group A; for the re importanti ng percentage use the telephone, fax & international international axerophtholereere; email as a medium of contacts because of their requested overdue their field of study load & time constrains. After having obtained the expected skills aim from marketing heads, prepared questionnaires to audit the skills level of the marketing executives of the equal above mentioned companies to find any gaps between expected levels of skills & experienced by the executives.

For this purpose we included 20 stress & tested questions which were taken from web sites. Here our briny target is to audit the leadership skills & emotional discussion skills experien! ces. Out of 20 questions 11 questions testing the leadership skills last out to check the emotional intelligence skills experiences. We have selected three executives from Sri Lanka telecom Ltd. & two each from other companies other than Sala Entreprises where we selected plainly one executive. We have used the score method & graphical method to find the gaps. Gaps... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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