Explains Southwest Airlines positions itself as a different class of airline by having the most generous frequent flyer program of all major carriers. How it uses LUV as a promotional tool.

southwestern United States has become one of the to the highest degree successful stories of the air. southwestern has strived to fix itself as a distinguishable airline in much ways. *client Service. They focus on customer relations strongly. In their legation statement, which is available for reckon at: http://www.southwest.com/about_swa/mission.html, states: The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a smell of warmth, friendliness, individual pride, and Company Spirit. (Pg. 1, parity 1) *Rewards. The federation as wellspring prides themselves on having the most bounteous frequent flyer visualise and rewards program available. *Prices. Southwest Airlines is the nations leading, and largest, low-f atomic number 18 airline. (Pg. 5, parity 2) *Cabin Service. Southwest start out home the bacons costless coffee, juice, blue drinks and small snacks, all for the cherish of the passengers. They also provide dry beverages for charge. *Special Rates. Southwest provides picky fares for seniors, military, infants and toddlers, and groups of ten or more. The fellowship also provides discounted rates which chiffonier only be put online at www.southwest.com. *Leg room. The company prides the space available for the passengers comfort. You see, level though most of our flights are short, your comfort is inactive the intent importance to us. (Pg. 10 check bit 5) *Unaccompanied electric razor (UM) Children.

The company has a special program for children through the ages of 5 and 11 traveling solo without an adult. *Passengers with disabilities. Southwest provides special accommodations for those with disabilities, such(prenominal) as wheelchair assistance, allow them to pre-board to select a seat, and allow educate swear out animals. *Open Seating. Southwest pose policy is cave in seating, which helps expedite the boarding make and allow the extra whatchamacallum for passengers. Southwest uses the word love as a way to discharge how they treat and feel towards their customers. Southwest has used Love as their main promotional... If you want to take down a full essay, lodge it on our website: Ordercustompaper.com

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