Annual Report Analysis
In 1906, reproduce Corporation was founded as The Haloid Photographic Company in Rochester, New York. When they first began, they manufacture equipment and photographic paper. In 1958, the bon tons name was changed to Haloid xerox copy; in 1961, to just Xerox. Today, Xerox is the worlds leading enterprise for trade process and enumeration management, operating in 160 countries. In order to complete their mission in informing and persuading its received and potence and investors, Xeroxs annual report strategically uses confident language and repeated mention of the companys success to focus on its growth and build assertion with readers, easy-to-understand graphs, statistical data and different colors to highlight corroboratory financial data, and culturally diverse pictures of people to reassure sustainability.
passim the report, usage of confident language shows that the company has confidence with how it is operating, and reassures these investors that they are in it to succeed and to grow. When referring to the company, they repeatedly use words uniform leader, largest, successful, and continue; this is the start to building trust with current and potential investors. The positive vocabulary gives readers assurance that things will continue to progress.
In the shareholders letter, the CEO, Ursula Burns, starts by giving a brief summary of how Xerox performed in 2011, followed by the steps they have been taking to the success. She tells the readers what the companys aims are, and then thoroughly explains how it plans to execute these steps. Burns acknowledges the sizeableness of delivering on commitments through accelerating their services business, maintaining their leadership in document technology, managing their business with a disciplined focus on functional excellence, and expanding earnings and returning value to customers and investors. She confidently mentions that companies all over the world are looking to...If you want to get a full essay, order it on our website: Ordercustompaper.com
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