According to Maslow, the lower methodicalness physiological and safety needs must be at rest first before higher order needs pass away meaningful. After satisfying lower order needs are a perpetual source of motivation for consumer purchase behavior.
Sigmund Freuds psychoanalytical theory had a strong influence on the development of modern psychology and on explanations of motivation and constitution and has been physical exertiond to study consumer behavior.
According to psychoanalytical theory, consumers` motivation for purchase products or services is often complex, not only to workaday observers but also to the consumers` but it also to the consumer themselves.
Purchase or consumption related behavior may be driven by deep motives and can be determined by expert probing of the unconscious mind. Earnest Ditcher and Vicary were among the first to use psychoanalytic techniques to uncover consumers` behavior.
Some of the methods used to probe the subconscious mind are as follows:
In-depth interviews: The researcher also asks a consumer to talk freely, using specific questions designed to gain an acuteness into the consumers motive, opinions and ideas.
Projective techniques: Pictures or designs are used to have an shrewdness into consumers, value, attitudes, or needs, which are hard to express. Respondents project these internal states on these pictures, designs or some other external objects.
Association tests: The respondent is presented is presented with a stimulus such as a word, picture, or some other social function and asked to respond with the first thing that comes to mind.
Focus Groups: A small group of...If you want to scramble a full essay, order it on our website: Ordercustompaper.com
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