Running head : TOYOTA AND LEXUS (TOYOTA S LUXURY BRAND ) ISDOMINATING US MARKETToyota and Lexus imposing US MarketUniversityNameTOYOTAINTRODUCTIONToyota is a Japanese follow specializing in the comprise of discordant kinds of vehicles . It manufactures cars , buses , trucks etc . At the end of this thesis , the question of whether Toyota s gainfulness ranks as one of the highest in the world and the reasons for its success shall present been answeredBACKGROUND INFORMATIONToyota Company came into existence in 1937 in Japan . The confederacy is proud of fashioning as much as 9 million vehicles . This was its production in the year 2006 . The disturbance of Toyota was more or less 170 million in the same year , making it one of the top most companies in terms of salesOver the days the guild has been learning progressive results However , they need to stool their results consistent . An example is the debtor s turnover rate that show an improvement in the year 2004 at 3 .8 indeed started declining again in the year 2005 and 2006 at 3 .7 and 3 .6 respectively . This shows a weakness in the way the go with is managing its debtors . There is in any case variability in the stock turnover ratio which is an indicator on the frequency with which its products are soldToyota also prepares its accounts on a consolidation basis showing the results of the name company , its subsidiaries and associate companies In manufacture and sale of various brands of Toyota vehicles . These include premio , Tundra , Tacoma , RAV 4 , Comfort , Alphard , Liteace , Yaris , Sienta Ractis , Estima , FJ Cruiser , Caldina , Sienna , Kluger , Hilux , Cordla Avanza Brevis , Passo , Reiz ,Rush , Allion , Town mavin , Wish , Pregre s , Mark X , Aygo , Isis to name just save a fewThis probably explains why Toyota has dominated , the US market . The production of a wide range of vehicles offers the customers an opportunity to conduct which model / brands to use / buy .
These vehicles have got technical and incomparable specifications which make Toyota vehicles a number one type of cars . The company has a team of experts who draw tireless to ensure that the company gains a competitive edge in the manufacturing sector . This explains why rally drivers prefer Toyota vehicles - they offer them the racing which they requireAnd to ensure that their engine room is protected from imitation , their facilities in their European Headquarters , cologne water are not accessible to any outsider who whitethorn have the agenda of `stealing the technology . The success of Toyota is attributed to their being a department whose role is to oversee the operational work of the company , maintenance of technological efficiency and proper auditing techniques as well as acting on management reportsCompared to new(prenominal) automobile manufacturing companies , Toyota Company limited is far much in advance in terms of the number of vehicles sold per annum . Whereas Toyota sells near 9million vehicles on average , every year , Nissan s sales average just now 1 million vehicles . Peugeot on the other hand sells about 2 .5 million...If you want to get a full essay, enunciate it on our website: Ordercustompaper.com
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