The Management of Borders Group Inc.

According to a business profile on Hoovers, A...Borders strives to reflect local tastes and interests in its superstores, even employing community relations representatives. The stores also host literary and community events, just like author signings and lectures@ (Border=s Corporate Profile, Hoovers Online, 1999).

Borders= use of community relations personnel is in response to a wide amount of criticism leveled at the company. For instance, a group of independent retailers filed a 1998 lawsuit against Borders and Barnes & Noble alleging how the 2 retail chains exerted undue and unfair pressure against publishers to your function of receiving discounts and promotions that were not available to the industry as being a whole.

In addition, the firm has suffered image issues from a strong anti-union stance. For instance, in 1996, author Michael Moore=s 47-store book advertising and marketing tour for his book Downsize This: Random Threats from an Unarmed American was abruptly canceled because of his pro-union stance.

When Moore arrived at the Philadelphia Borders Bookstore, a group of protesters had already formed, protesting the firing of Miriam Fried, a 22 year old employee who was also a Aunion activist who have been summarily dism

 

This tracking system became a earnings source and was soon a separate company, Book Inventory Systems, that had a application created to become sold to other independent bookstores. However, the first interest was within the bookstore.

The suit was filed in California because, based on the allegations, the 2 chains have Atargeted the state...as a key component of their rapid growth strategy,"(AABA Renews...@, 1998, 2).

A[Riggio] began offering jaw dropping, competitor maddening discounts of as much as 40% for best sellers. Getting Marboro Books five many years later, the business entered the mail order and publishing business@ (Hoovers Online, 1999).

The business also owns a direct mail book selling company along with a publishing company. The Chairman and CEO Lenny Riggio owns about 23% from the business and also owns 80% of Barnes & Noble College Bookstores, a personal text book seller.

 

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