Knowing the Strength of Your Buying Power :: Nike Public Relations Retail Media Essays

Knowing the Strength of Your Buying Power Reliable news program sources have exotericly exposed the grim working conditions of people diligent by contractors making Nike products in Indonesia, Haiti and Vietnam. Nikes association with the development of tercet world workers has fueled a worldwide boycott on their products. autocratic public relations are very important to Nike, who has positioned themselves through high-ticket(prenominal) advertising campaigns as a very strong competitor in the market of athletic shoes. Those running Nike are very aware that both negative association with the companys name will be detrimental to its success. Nikes name has become synonymous with the successful slogan just do it. Their association with sweatshops is contradictory and ruinous to their self promoted visit as the champions of personal achievement. Nike must maintain a positive public image in order to continue to seduce consumers into choosing them over the competitor. So, w hen seemly people were paying attention to Nikes unscrupulous business practices, Nike was pushed to respond. through with(predicate) the boycott, concerned consumers were able to get Nike to acknowledge and address the inhumane conditions at the factories they subcontract work to. Although there has not yet been complete part with Nike, concerned consumers have shown their power to be heard. Through consumer action we finish create positive changes personally and politically. Many publications -- the New York Times, the Washington Post, the Sydney forenoon Herald, Life Magazine -- have reported on the unjust manipulation of workers making Nike products. There are reports of children sewing soccer balls for 60 cents a day, workers being beaten, sexually harassed, collapsing from exhaustion, being fired on the account of fetching sick leave, working in hazardous conditions, being paid under a livable wage and the list goes on. This kind of flagrant exploitation is i llegal in America. We have created laws to protect the unempowered worker from being interpreted advantage of by the empowered boss. On American soil, we are compel by the law to conduct business with a certain issue forth of moral decency and through these enforced labor laws we have developed a social understanding and agreement on humane treatment in business. But, because American workers have restricted overtime hours and a higher financial backing wage then those in third world countries, manufacturing goods here is more than costly. So, to increase profit margins, many U.