Applying Quantitative Marketing Techniques To The Internet

Applying Quantitative Marketing Techniques to the Internet The Quantitative Ch every(prenominal)enges from Click pullulate Data A common thread through all techniques discussed is the need for info. Fortunately, a natural byproduct of users accessing WWW pages is a dataset that contains the sequence of universal resource locators they visited, how long they viewed them, and at what time. This dataset is called the click stream. To maximize its potential, managers end merge the click stream with demographic and purchase information.

ternion potential sources exist for collecting click stream data: (1) The host server (the computer of the site being visited) keeps a record of visits, usually called a server log. As a user requests a page, the server records identifying information (IP address, previous URL visited, and browser type) in the server log. (2) A third society can capture information about web requests. For example, if a user contacts an Internet Service Provider (ISP) or technical On-line Service (COS), such...If you want to get a exuberant essay, order it on our website: Ordercustompaper.com

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