TO assort PRESENTATION unfermented selling STARTEGY
(KELLOGG´S)
London School of commerce
MODULE TITLE: MARKETING MANAGEMENT
NAME: RATIKORN KAEWKUNHA
STUDENT ID: L0058RCRC0611
PROGRAMME: MBA
SEMESTER: SEMESTER 1 (GROUB B)
ACADEMIC twelvemonth PERIOD: OCTOBER JANUARY 2012 SEMESTER
LECTURER: PROFESSOR GEOFF LANSTER
: MARY FITZPATRICK
DUE control: 6TH JANUARY 2012
Table contents
RESEARCH UNDERTAKEN FOR THE TOPIC SET2
EXCUTIVE epitome2
distinguish AREAS OF RESEARCH AND SOURCES3
Secondary data3
New engineering (tool to collecting secondary data)4
A SUMMARY OF KEY suppositional POSITION FROM THE EVIDENCE IDENTIFIED THE TOPIC4
Diversification strategy.5
trade mix strategy.6
AN INDICATION OF THE INDIVIDUAL KEY CONCLUSION AND conclusion (RELATED TO THE THEORYTICAL POSITION AND THE PRACTICAL ISSUES OF PRESENTATION RELATE TO THE TOPIC)6
IDENTIFICATION OF THE KEY TOPIC/SUBJECT ISSUE /CONCLUSIONS
(AS A RESULT OF undertake THE GROUP ASSIGNMENT)7
AN EXCLUTIVE SUMMARY ON SUCCESS OR FAILLURE OF GOUP-TEAM ENDEAVOURS.8
WHAT GROUP LEARNED TOGETHER?8
WHAT THE INDIVIDUAL LEARNED SEPARATLELY?
8
INDIVIDUAL CONTRIBUTION IMPACTED ON THE GROUP PRESENTATION LIST go through POINT8
KELLOGG´S A NEW MARKETING STARTEGY
EXTENDING THE product LIFE CYCLE
RESEARCH UNDERTAKEN FOR THE TOPIC SET
Consider the decision interpreted by Kellogg to opt for product development suggest a way in which it could have diversified or else.
EXCUTIVE SUMMARY
The carriage of this executive report is to provide an essential supporting inscription by research the topic set in arrange to suggest Kellogg for decision in which it could have diversified instead of opt for product development. This research will use strategies which conquer to help Kellogg to analyses their products and business and using a tool such as Market Mix, Ansoff´s Matrix and Product action cycle.
Also the research will using both qualitative and quantitative which...If you want to get a full essay, line of battle it on our website: Ordercustompaper.com
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