Strengths:The vision of HealthWorks is to introduce tralatitious Chinese medicine to the public, so HealthWorks mainly located inside close to of the MTR stations which are the most convenient public conveyance of title in Hong Kong (The Information Services Department HKSAR, 2008, P.1-2).
For the products, HealthWorks provides a commodious range of product options to attract different kinds of the customers, such as soup, herbal tea and herbal jelly, etc.
On the otherwise hand, HealthWorks cooperated with Coca-Cola to produce the ready-for-drink products which mostly sold at supermarkets and convenient shops. As Coca-Cola is a trendy cross off which deeply engrave on young peoples mind. So this cooperation can retrace up an association effect to the young people that HealthWorks as well as is a trendy brand and give them confident to commit their products. And Coca-Cola is a well-known brand, it can help HealthWorks to produce its brand and products effectively.
Weaknesses: Under the digital years, Post-80s generation constantly receives and touches news or information through internet and television. However, we cannot see HealthWorks strive to promote their company and products via those channels.
Firstly, the information and pictures of their official websites are more traditional that cannot attract people to surf the website, especially Post-80s generation. Furthermore, HealthWorks does not always use Facebook even they keep up opened Facebook page, which are the popular social tools in Hong Kong to promote their products or campaigns. Those lead HealthWorks losing the amplification of the market of Post-80s generation.
In addition, Post-80s generation nowadays chase and favor those novel things. Nevertheless, Chinese medicinal products need much epoch for researching; it means that HealthWorks would only launch the new products occasionally.
Moreover, many shops have been implementing the VIP campaign which is a good method of computer memory customers and let the...If you want to get a full essay, identify it on our website: Ordercustompaper.com
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